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Fine Fragrance Continues to Shine in Holiday Sales

NPD tracks prestige perfume numbers for the end of 2018.

Fine fragrance is still a perfect gift for a perfume fan. Prestige fragrance sales in the US have experienced strong growth leading up to the all-important holiday season, with dollar sales up 8 percent year-to-date through October, according to The NPD Group.   “After several years of soft holiday performance, fragrance made a comeback in December 2017 proving to be a giftable category for the holidays,” said Larissa Jensen, executive director and beauty industry analyst, The NPD Group.  “...

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